Ben Waterman is the co-founder and chief executive of Strabo, a digital wealth management dashboard for consumers and financial advisers.
In this week’s Founder in Five Q&A, Waterman discusses knowing when to finally launch your startup, a disastrous Covid-era digital pitch meeting and the future of business banking.
What one thing do you wish you’d done differently when launching your company?
Launched sooner! It’s now become a well-accepted piece of the startup canon that you should launch before you think you are ready, but it is worth reiterating.
In your mind you build up launching to be this grand event but in reality, no one will even notice. You can also launch as many times as you like; get your product into people’s hands and let them critique it as soon as humanly possible….
