Popular fitness app Strava has made its popular Year in Sport wrap-up available only to users who pay an annual $80 subscription, disappointing some users who were accustomed to seeing their annual roundup for free. On Strava’s FAQ page, the company addresses the change.
“With the relaunch of our subscription this year, we wanted to clarify the core benefits of Strava — uploading activities, finding your community, sharing and giving kudos — remain as accessible as possible,” the site says. “The benefit of the subscription ensures that myriad activities get transformed into insights that can be tracked, assessed and benchmarked along a fitness journey. The added layer of insights and storytelling, including Year in Sport and monthly stat cards, for example, are now unlocked via subscription.”
Strava’s year-end review summarizes each user’s athletic achievements. The company began publishing the roundups in 2016, a year after the first Spotify Wrapped was released.
A representative for Strava did not respond immediately to a request for comment.
Some users were disappointed.
“This is free marketing for them and they just threw it down the drain,” said a user on Bluesky. “Last year, I saw loads of friends post theirs on stories. This year? One.”
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Strava began as a way for cyclists to track their daily rides. A Strava subscription enables users to create and use routes, view offline maps, receive real-time progress data, and participate in challenges.
Yearly wraps are very popular with tech companies and more are added each December. YouTube announced its own Recap service recently. But most are available for free.
