Alibaba’s domestic marketplace, Taobao, is on the way to giving away red packets worth a total of RMB 1 billion ($140 million) that could be used for shopping on both Taobao and Tmall platforms within the specified period, the company said on Monday. Beginning on Feb. 5, the bonus-accumulating campaign lasts for 12 days, with users earning more cash rewards of up to RMB 1,888 by sharing links with friends. Taobao and JD, Chinese top e-commerce players, are increasingly giving real money subsidies to lure shoppers, while a low-price strategy remains their main operational focus due to rival Pinduoduo showing no sign of stagnation in high revenue growth rates. [Taobao, in Chinese]
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