Inside ‘s AI-powered influencer marketing tech stack
Each layer of our system of AI-powered capabilities serves a distinct purpose, but they all feed into the same goal: giving our services team the intelligence they need to build fully-managed campaigns that protect brand equity while driving measurable business outcomes for enterprise brands.
Our AI-powered tech stack handles the data-heavy analysis at scale, giving our strategists the intelligence they need to make better decisions faster. This empowers them to focus on cultivating authentic creator relationships, shaping creative direction, interpreting cultural nuance, and adapting campaigns based on signals that exist beyond the metrics.
Predictive intelligence with EdgeAI
Performance can vary wildly from one campaign to the next, making it difficult to forecast outcomes, justify budgets, or scale programs with confidence. This is the problem EdgeAI was built to solve for our fully-managed campaign services.
EdgeAI, our proprietary AI-native engine, is trained on more than a decade of campaign history. It draws on first-party performance data from ‘s social listening suite, commerce insights from link-in-bio activity, and campaign intelligence refined over thousands of brand partnerships to capture what actually drives results across the purchase funnel and predict campaign performance before launch.
Our strategists input campaign parameters such as objectives, budget, audience targets, and creative direction, and EdgeAI generates benchmarks for expected outcomes. The predictions get sharper with every campaign, because the engine continuously learns from new activations and refines its models based on what’s working.
EdgeAI informs our strategists’ recommendations, but it doesn’t make the final decisions. Our team does, based on factors the algorithm can’t account for: brand context, market dynamics, creator relationships, and the strategic intuition that comes from years of building campaigns that perform.
With EdgeAI, brands can run influencer programs with the same dependability and proven results they expect from more established marketing channels. Campaigns are built for performance from day one, optimized faster, and deliver measurable ROI that justifies continued investment. Influence becomes predictable, scalable, and impossible to ignore as a driver of business growth.
Cultural intelligence through AI-powered social listening
Understanding what audiences care about, what conversations are gaining momentum, and where cultural moments are headed is foundational to any successful influencer campaign. Consumer conversations happen across platforms, in real time, in volumes too massive for any human team to track manually. This is where AI-powered social listening becomes essential.
‘s social listening solution analyzes conversations at scale to surface emerging trends, consumer sentiment, and cultural signals that inform campaign strategy. More than just mentions or hashtags, it identifies patterns in how audiences talk about specific topics, which narratives are resonating, and where white space exists for brands to enter conversations authentically. Our strategists use these insights to validate creative directions before launch, time activations around cultural moments when they’ll have maximum impact, and identify opportunities that competitors haven’t spotted yet.
Campaigns informed by social listening insights perform better because they’re grounded in what audiences actually care about and feel culturally relevant rather than manufactured. They enter conversations at the right moment, with the right message, through the right creators.
Risk mitigation and performance alignment with Brand Suitability Insights
A brand’s reputation is one of its most valuable assets, built over years through thoughtful messaging, trusted partnerships, and consistent delivery on promises. Protecting that equity while pursuing growth requires understanding both sides of every creator relationship: the potential risks and the potential upside. Most brand safety tools stop at flagging risks, but ‘s Brand Suitability Insights goes further.
This AI-powered solution evaluates creators across 12 distinct categories, from profanity and controversial topics to competitor conflicts and audience quality. It analyzes publicly available creator information to generate a comprehensive suitability score, a detailed risk matrix, and performance benchmarks across social platforms. The report includes transparent data sources, so marketers know exactly where the information comes from and can trust the analysis. More importantly, it doesn’t just highlight what could go wrong. It identifies creators with the highest likelihood of driving ROI based on campaign context and historical performance data.
Our strategists use Brand Suitability Insights to shortlist creators with confidence and present evidence-backed recommendations to clients. The tool handles the heavy analytical lifting: scanning content histories, evaluating audience authenticity, benchmarking engagement rates, and assessing alignment with brand values. That allows our team to focus on layering in the qualitative factors that AI can’t measure, resulting in fewer partnership risks and stronger client confidence. Research shows that 75% of creators using AI assistance report improved campaign performance compared to their pre-AI work, with gains spanning higher engagement rates, better audience targeting, and faster content turnaround. When both sides of the partnership feel confident in the fit, campaigns perform better.
