By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
World of SoftwareWorld of SoftwareWorld of Software
  • News
  • Software
  • Mobile
  • Computing
  • Gaming
  • Videos
  • More
    • Gadget
    • Web Stories
    • Trending
    • Press Release
Search
  • Privacy
  • Terms
  • Advertise
  • Contact
Copyright © All Rights Reserved. World of Software.
Reading: The ‘new colour’ discovered by scientists has a very curious name meaning
Share
Sign In
Notification Show More
Font ResizerAa
World of SoftwareWorld of Software
Font ResizerAa
  • Software
  • Mobile
  • Computing
  • Gadget
  • Gaming
  • Videos
Search
  • News
  • Software
  • Mobile
  • Computing
  • Gaming
  • Videos
  • More
    • Gadget
    • Web Stories
    • Trending
    • Press Release
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Advertise
  • Contact
Copyright © All Rights Reserved. World of Software.
World of Software > News > The ‘new colour’ discovered by scientists has a very curious name meaning
News

The ‘new colour’ discovered by scientists has a very curious name meaning

News Room
Last updated: 2025/04/21 at 2:05 PM
News Room Published 21 April 2025
Share
SHARE
This isn’t it… but it kind of looked like this (Picture: Ren Ng)

Finding a new colour is the sort of thing you might wonder about if you took ayahuasca (we imagine) but scientists say they have actually managed to do it.

You won’t be able to see it just on a walk into town, however.

It only became visible after special lasers were shined into their eyes, specially designed to only activate certain cone cells which determine our colour vision.

The resulting hue was similar to green or turquoise, but so vibrant it could not otherwise be experienced.

We haven’t seen it either, so we’ll have to take their word for it: the above colour block is what they said it came closest to, but it still wasn’t that.

Describing the mind-bending discovery in the journal Science Advances on Friday, they said it was ‘blue-green of unprecedented saturation’, which was ‘beyond the natural human gamut’ and had been formally measured with colour matching by the human researchers.

Editorial use only. No book cover usage. Mandatory Credit: Photo by Mgm/Kobal/REX/Shutterstock (5886294ck) The Wizard Of Oz (1939) The Wizard Of Oz - 1939 Director: Victor Fleming MGM USA Scene Still Musical Le Magicien d'Oz
The Emerald City of Oz at the end of the yellow brick road (Picture: Rex/MGM)

They said it’s not the only ‘new colour’ which could exist, either, as theoretically colours that are even more unlike what we know could be seen using the method. Woah.

What is the name of this ‘new colour’ and why?

The researchers clearly had poetic minds, as they thought carefully about what to name their laser machine and the resulting ‘novel’ colour.

They used a machine called ‘Oz Vision System’ to stimulate the cone cells, a reference to the magical Emerald City visited by Dorothy in The Wonderful Wizard of Oz.

In this city, far away from the dusty plains of Kansas where she started the story, everything is green and sparkling.

Similarly, looking at ‘Oz’ colours – compared to the boring old green you see when you look at trees or the sea on a sunny day – is like being in a magical new world of possibility.

Turning to the ‘new colour’ itself, it has been named ‘Olo’.

This also has a hidden meaning, as researchers named it after the binary code 010.

Scientists claim to have found a new colour no one has seen before
Olo cannot be seen with the naked eye (Picture: Studio Busse Yankushev)

Eyes have three types of cone cells: S, L, and M, which are each sensitive to different colour wavelengths blue, red, and green.

To make the five subjects see the new colour, Oz only stimulated the cells responsive to green.

So Olo, or 010, means two types of the three cone cells were not stimulated, but only one was.

Is it really a new colour?

Not everyone thinks so, and even the researchers themselves from UC Berkeley and the University of Washington say they only achieved ‘a partial expansion of colorspace’.

Although ‘Olo’ itself has grabbed the headlines, they think the process they used to create its appearance is actually the more interesting aspect.

This is because it could be used to create many other colour perceptions too, potentially even finding a truly new colour.

The current study is just ‘proof of principle’ and ‘theoretically, novel colors are possible through bypassing the constraints set by the cone spectral sensitivities and activating M cone cells exclusively’. 

What could this mean for the future?

As well as potentially allowing for more ‘novel’ colours to be perceived, researchers believe it could have practical issues too.

They say it could help us understand more about how eyes take in colour, and the machine they used ‘will enable diverse new experiments’.

Ultimately, they want to be able to control the photoreceptors in the retina (the cells that sense liught and colour).

It could even help us understand colour blindness better and try to prompt ‘full trichromatic color vision in a red-green colorblind person’.

Get in touch with our news team by emailing us at [email protected].

For more stories like this, check our news page.

Arrow MORE: Artist of portrait that wound up Trump says her business may never recover

Arrow MORE: Who is Banksy? What we know after new London artwork emerges

Arrow MORE: Map shows where to see Banksy’s best graffiti in London after new artwork found

News Updates

Stay on top of the headlines with daily email updates.

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Email Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article China’s Chery to mass-produce all-solid-state batteries in 2027 · TechNode
Next Article GCC Patch Revived For -mtune=generic Showing Nice Benefits On Intel & AMD CPUs
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

248.1k Like
69.1k Follow
134k Pin
54.3k Follow

Latest News

This is a first, Netflix will join the TF1 catalog
Mobile
Honor is ready to launch its next big foldable: Date confirmed
News
Tencent & Apple deny speculation on iPhone 16 dropping WeChat · TechNode
Computing
9 new and returning Netflix shows to watch this week (June 15-21)
News

You Might also Like

News

Honor is ready to launch its next big foldable: Date confirmed

6 Min Read
News

9 new and returning Netflix shows to watch this week (June 15-21)

5 Min Read
News

The Nothing Phone 3’s surprise chipset announcement is actually great news. Here’s why

7 Min Read
News

Meet the MOP – the 15-ton mega bomb Trump will unleash on Iran if it joins war

9 Min Read
//

World of Software is your one-stop website for the latest tech news and updates, follow us now to get the news that matters to you.

Quick Link

  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact

Topics

  • Computing
  • Software
  • Press Release
  • Trending

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

World of SoftwareWorld of Software
Follow US
Copyright © All Rights Reserved. World of Software.
Welcome Back!

Sign in to your account

Lost your password?