Online stores are preparing for some of the busiest shopping days of the year. Black Friday 2025 is already active on multiple sales platforms, bringing forward the largest sales campaign in the annual calendar that extends until Christmas. November sales campaigns are real income drivers, in a context where more and more consumers (34%) are bringing their Christmas shopping forward to take advantage of the best offers and spread their expenses over several months.
In Spain, Black Friday consolidates its leadership year after year. The 2024 campaign set a record, with total spending exceeding 2,000 million euros. Craftgate, a payment orchestration platform, confirms this trend: the volume of payments processed in November 2024 grew by 129% compared to the same month of the previous year, while the number of operations increased by 86%. Furthermore, the fintech predicts that this year, both the volume of payments and the number of operations will continue to grow at a similar pace.
«As Spanish online commerce continues to grow, the margin of error during peak campaigns is reduced. Merchants must ensure their payments infrastructure is as prepared as their marketing and logistics.comments Jorge Sorial, Country Manager of Craftgate for Spain. “In markets where orchestration platforms like Craftgate are implemented, merchants experience fewer failed payments and higher checkout completion rates, improving both customer experience and revenue.”.
Discount campaigns involve peaks in traffic and a real challenge at a logistical level for businesses of any size. The notable increase in online orders during Black Friday and Cyber Monday meant that package volume in Europe increased by 93.7%, resulting in slightly longer delivery times (1.6 to 1.7 days) and more delivery problems.
Although marketing, stock management and shipping logistics often get the spotlight, there is one crucial area that is often underestimated: the payment process. An agile and frictionless checkout not only improves the customer experience, but directly influences conversion, loyalty and revenue. Shoppers are not only comparing prices across multiple sites, they are becoming more demanding when it comes to their checkout experience: studies show that up to 70% of online carts are abandoned, with a poorly designed or unstable checkout process being one of the main culprits. That is, 7 out of 10 buyers add products to their cart but leave before completing the payment and 18% of users claim that it is a complex or long checkout process that prevents them from completing the purchase.
Furthermore, in a context where mobile purchases already reach 74% of transactions during the November sales campaigns, businesses need to satisfy a demand for increasingly digital and flexible payment method alternatives. While Bizum is positioned as the most popular payment method As of Black Friday 2025, credit cards maintain leadership in economic volume and options such as “Buy now, pay later” (BNPL) grow significantly.
Thus, as the Craftgate experts conclude in the guide “Payment experience that drives revenue in e-commerce”made in collaboration with blurple, today’s digital users expect fast, intuitive and reliable payment systems. To turn these expectations into measurable results, it is key to incorporate next-generation payment infrastructures to meet the growing demand for a seamless payment experience.
