Third Quarter Sales and Marketing Software Stock Summary: Benchmarking ON24 (NYSE:ONTF)

As the earnings season craze comes to a close, here’s a look back at some of the most exciting (and some not so) results from the third quarter. Today we’ll look at sales and marketing software stocks, starting with ON24 (NYSE:ONTF).

The Internet and its exploding amount of data have changed the way companies interact with, market to, and transact with their customers. Personalization, e-commerce, targeted advertising and data-driven sales teams are now important to modern businesses, and sales and marketing software providers are becoming the tools for evolving customer interactions.

The 21 sales and marketing software stocks we track reported a strong third quarter. As a group, revenues exceeded analyst consensus expectations by 2.3%, while revenue expectations for the next quarter were in line.

In light of this news, the companies’ share prices have remained steady as they have risen an average of 4.3% since the last earnings results.

ON24 (NYSE:ONTF) has been powering the virtual marketing efforts of more than 1,700 companies since 1998, providing a cloud-based platform that allows companies to create interactive digital experiences and capture actionable customer engagement data.

ON24 reported revenue of $34.6 million, down 4.7% year over year. This print exceeded analyst expectations by 2.2%. Despite the revenue growth, it was still a mixed quarter for the company, with a solid gain in analyst EBITDA estimates, but earnings expectations for the next quarter fell significantly short of analyst expectations.

ON24 scored the highest indication increase for the entire year of the entire group. It’s no surprise that the stock is up 16.8% since reporting and is currently trading at $5.82.

Read our full report on ON24 here, it’s free for active Edge members.

With a proprietary AI engine that processes 450 million data points every day across more than 30 digital channels, Sprinklr (NYSE:CXM) offers cloud-based software that enables enterprises to manage customer experiences across social media, messaging, chat and voice channels.

Sprinklr reported revenue of $219.1 million, up 9.2% year over year, beating analyst expectations by 4.5%. The company had an exceptional quarter with an impressive showing of analyst expectations and next quarter earnings estimates exceeding analyst expectations.

The market seems pleased with the results, as the stock is up 1.5% since reporting. It is currently trading at $7.66.

Is Now the Time to Buy Sprinklr? See our full analysis of the revenue results here. This is free for active Edge members.

Operating under the mantra of “land and expand,” Upland Software (NASDAQ:UPLD) offers cloud-based applications that help organizations manage projects, workflows and digital transformation across business functions.

Upland Software reported revenue of $50.53 million, down 24.2% year over year and beating analyst expectations by 1.2%. Still, it was a softer quarter as revenue expectations for the next quarter fell significantly short of analyst expectations and EBITDA expectations for the next quarter fell significantly short of analyst expectations.

Upland Software achieved the slowest revenue growth within the group. As expected, the stock has fallen 21.1% since the results and is currently trading at $1.52.

Read our full analysis of Upland Software’s results here.

With its cloud-based platform, named after the stock market symbol CRM (Customer Relationship Management), Salesforce (NYSE:CRM) offers customer relationship management software that helps companies connect with their customers through sales, service, marketing and commerce.

Salesforce reported revenue of $10.26 billion, up 8.6% year over year. This result met analysts’ expectations. It was a strong quarter as it also delivered full-year earnings per share that exceeded analyst expectations, and an impressive improvement in analyst EBITDA estimates.

The stock is up 11% since reporting and is currently trading at $265.19.

Read our full, actionable report on Salesforce here. It’s free for active Edge members.

Located at the crossroads of the mobile advertising ecosystem with more than 200 free-to-play games in its portfolio, AppLovin (NASDAQ:APP) offers software solutions that enable mobile app developers to market, monetize and grow their apps through AI-powered advertising and analytics tools.

AppLovin reported revenue of $1.41 billion, up 17.3% year over year. This print exceeded analyst expectations by 4.5%. Overall, it was an exceptional quarter as it also showed a solid gain in analyst EBITDA estimates and an impressive gain in analyst revenue estimates.

The stock is up 18.9% since reporting and is currently trading at $726.36.

Read our full, actionable report on AppLovin here, it’s free for active Edge members.

The Fed’s rate hikes in 2022 and 2023 have successfully cooled post-pandemic inflation, bringing it closer to the 2% target. Inflationary pressures have eased without the economy entering a recession, pointing to a soft landing. This stability, combined with recent interest rate cuts (0.5% in September 2024 and 0.25% in November 2024), made for a strong year for the stock market in 2024. Markets continued to rally following Donald Trump’s presidential victory in November, with major indices reaching record highs in the days following the election. Still, questions remain about the direction of economic policy as potential corporate tax rates and changes increase uncertainty for 2025.

Do you want to invest in winners with rock-solid fundamentals? View our Top 6 stocks and add them to your watchlist. These companies are primed for growth regardless of the political or macroeconomic environment.

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