This TV brand is doing something refreshingly simple with its latest TiVo OS televisions.
There’s a non-smart TV mode you can turn on from the first boot, skip Wi-Fi entirely, and live with regular Freeview channels and basic inputs.
It’s just TV with no apps, no sign-ins, and no surprise prompts.
The set hides all the connected features when you choose not to connect, and that choice sticks through power cycles and resets, so the interface stays clean. You get live broadcast channels, the programme guide, and standard AV inputs like HDMI and USB, nothing more, nothing less.
The makers of the range, Mitchell & Brown, said this came from real requests. Some buyers want a television that behaves like the ones they grew up with. That might be older viewers who find modern menus confusing, or families kitting out a spare room where guests don’t have their own logins.
There is a security angle too. With no internet connection, there is no chance of mistapping into a paid app, no cloud accounts to manage, and fewer settings to break.
For anyone buying a set for parents living independently, or for supported accommodation, that peace of mind matters. The same logic applies to holiday lets, caravans and rentals where the TV needs to work the same way every time it is switched on.
Well, the promise is not only about simplicity. Mitchell & Brown backs these TVs with a seven-year warranty and UK-based support, leaning on its reputation with independent retailers. And if you change your mind later, you can still connect and bring the smart features back.
This set probably isn’t going to trouble the best TVs we’ve reviewed. But it is a small idea that feels right in 2025 since not every screen needs to be a service platform. Sometimes a big, clear picture, a reliable remote, as well as a Freeview on tap, is exactly what people want.
Mitchell & Brown’s TiVo OS models with non-smart mode are available now through the brand’s independent retail network and online partners across the UK. The company’s stockist finder has the full list.
