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Amazon has decided to eliminate an internal ranking that rated employees based on how intensively they used the company’s AI tools. The reason: Some employees artificially created unnecessary AI activities, now known as tokenmaxxing, in order to climb the rankings. This significantly increased the company’s costs, reports the Financial Times.
The ranking, called Kirorank, recorded the use of the Kiro developer platform. The aim was to encourage more employees to use AI in their daily work. However, some are said to have employed AI agents on pointless tasks solely to increase their consumption of AI tokens.
According to the FT report, Amazon manager DaveTreadwell is now urging the workforce not to use AI “just for its own sake”. Instead, the focus should be on developing better products, not on maximizing usage statistics. (mb)
