2. NapoleonCat – Social Media Management Tool with Automated Performance Reports
What you can’t measure, you can’t improve on. This is why NapoleonCat offers more than just reliable social media analytics; you can also generate automated social media and team performance reports. Whenever in need, you can benchmark your efforts against your competitors and compare multiple profiles side by side.
NapoleonCat supports the following platforms:
- Facebook (analytics and reports)
- Instagram (analytics and reports)
- LinkedIn (analytics and reports)
- YouTube (analytics)
- TikTok (coming soon)
Some of the most interesting metrics that you can track in NapoleonCat include:
- Posts’ reach and engagement
- Most engaging content
- Best posting time
- Follower growth
- Audience demographics
- Competitor analysis
- The number of tickets moderated by individual moderators and their average moderation time
With NapoleonCat, you’ll clearly see what platforms and content types work best and when and how often you should post to get the highest engagement.
Paid plans:
- Flexible pricing: pay for as many profiles and users as you add
- Standard plan: prices start from $27/month
- Pro plan: prices start from $63/month
- Enterprise plan: contact for a custom quote
Free plans: 14-day free trial
3. Statusbrew – Social Media Management Tool with Customizable Analytics Dashboards
Statusbrew is a modern, powerful social media management tool with a clean, minimalist interface. It provides analytics for all major social media and review platforms, consolidating your data in one place—an essential feature for anyone looking to track social media performance.
Statusbrew supports the following platforms:
- TikTok
- X
- Youtube
- GMB
- Play Store
- App Store
Best features:
- Dedicated analytics for identifying the best posting times based on profile and audience data
- Customizable and flexible report templates
- Customer sentiment analysis reports
- Brand keyword monitoring and listening analytics for Reddit, X (Twitter), and Instagram
- Exportable reports in CSV or PDF format
- Shareable dashboards via live links for quick sharing
Paid Plans:
- Lite: $69/month
- Standard: $129/month
- Premium: $229/month
Free Plans:
4. HubSpot – Social Media Management Tool for Easy Multi-Channel Campaign Management
HubSpot’s social media management solution strikes a perfect balance between versatility and ease of use. You can use the platform to build and schedule cross-channel campaigns, monitor and respond to brand mentions, as well as track your campaign performance through its powerful analytics tool.
Most notably, the platform lets you connect your social accounts to your blog. Once you publish a blog, HubSpot will automatically share content across all your connected networks. Coupled with the platform’s AI-powered social post generator, content curation and creation is a breeze.
Best features:
- Keyword monitoring stream to track and respond to brand mentions, comments, and posts
- Connect social posts to specific marketing campaigns to gauge your social media strategy’s overall impact
- In-depth analytics tool with network-specific and cross-network reports
- Integrate the platform with your CRM to see how many leads or customers your social media strategy generates
- Ideal posting time suggestions to maximize engagement
Pricing:
- Free plan: no
- Marketing Hub Professional – $800 per month (three users included)
- Marketing Hub Enterprise – $3600 per month (five users included)
5. Social Status – Multi-Channel Social Media Reporting Tool
Are you looking for a social media analytics tool that provides data about both paid and organic content? Then Social Status has what you need.
Track all your social media accounts with one tool and keep an eye on the social media metrics relevant to your marketing goals, such as impressions, clicks, likes, comments, shares, video views, page growth, and messages.
Note that Social Status supports monitoring on:
- Facebook (pages, ad accounts, Business Manager, Business Suite)
- Instagram (business accounts, stories, and ads)
- LinkedIn Company Pages
- Twitter Profiles
- YouTube Channels
We all know that setting goals is the first step you should do before creating a paid social media advertising campaign. Well, Social Status is definitely aware of that and designed its monitoring software to track Facebook’s ad objectives, including:
- Brand Awareness
- Reach and Engagement
- Video Views
- Page Likes
- Web Traffic and Store Visits
- App Installs
- Event Responses
- Lead Generation
- Offer Claims
- Messages
- Sales and Conversions
Sounds great, right? Well, it gets better. Sprout Social also enables you to compare your performance to your competitors and create insightful reports that highlight key differences and similarities between you and your competition.
Paid plans:
- Starter – $29 per month
- Pro – $199 per month
- Business – $399 per month
- Corporate – $599 per month
- Enterprise – $1499 per month
Free plans:
6. Social Champ – Social Media Management Tool for Analytics
For social media managers, Social Champ seems to be an exceptional choice. This tool provides comprehensive social media analytics, enabling users to monitor their performance on social media platforms from a unified dashboard.
Social Champ offers a detailed view of content performance across platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube and even Pinterest. It includes all the marketing metrics from all social media channels, presenting a holistic perspective of your overall performance. This tool also allows you to track important indicators including impressions, reach, engagement, and audience demographics, presenting the data in visually appealing and automatically generated reports.
Best features:
- Advanced Social Media Monitoring
- Champ AI Suite
- Social Inbox to track your mentions, comments, likes etc.
- Automate daily posting using Auto RSS
- Schedule Instagram & Facebook Reels, YouTube Shorts
Price:
- Free plan
- Champ: $29/month
- Business: $99/month
- Agency: Custom
7. Sprout Social – Solution for Social Media Marketers
If you’re a social media marketer, Sprout Social might be the best option for you.
This social media analytics tool allows users to keep an eye on their performance, while also conducting social media competitor analysis from the same dashboard.
Sprout Social doesn’t only offer you a detailed look at how your content performs on every platform (Facebook, Twitter, Instagram, Linkedin, Pinterest) but also blends together marketing metrics from all your social media channels to give you a complete look at your overall strategy.
You can track anything from impressions reach, engagement, and audience demographics and see all the information organized in auto-generated visual reports.
With a Premium package, you have the ability to customize reports and include your quarterly KPIs. This will help you better understand how close you are to achieving your marketing goals and stay on the right track towards success.
To get a complete view of your social impact, Sprout Social developed an Advanced Listening tool designed to gather data about:
- Industry trends
- Relevant content topics
- Campaign performance
- Share of voice
- Consumer sentiment
Paid plans:
- Standard – $89 per user/month
- Professional – $149 per user/month
- Advanced – $249 per user/month
Free plans:
8. Sendible – Social Media Analytics Tool for Agencies
Sendible is a social media tool with effective monitoring, listening, and reporting features.
To help you monitor your performance, Sendible provides page and post analytics such as audience demographics, post reach, content engagement levels, and page growth.
Moreover, Sendible’s social media monitoring tools allow users to track their mentions and identify how they are perceived online. This serves as a good opportunity to gather feedback and identify key members of your social media community.
Sendible also has some advanced reporting functionalities that make it easy for you to generate and customize reports regarding your online activity.
What differentiates Sendible from many other social media tools? The ability to measure your team’s performance and improve responsiveness by calculating response times (hourly or daily).
With Sendible, you can even discover which social channels bring you the most website traffic thank to their Google analytics functionality.
Paid plans:
- Creator (for freelancers) – $29 per month
- Traction (for startup agencies and brands) – $89 per month
- Scale (for growing agencies and brands) – $199 per month
- Expansion (for large teams and agencies) – $399 per month
Free plans:
9. Klear – Influencer Marketing Platform
More and more brands have started collaborating with influencers to expand their reach and establish their brand as a credible source of products and services. And no, we are not only talking about influencers with enormous followings and even greater price points.
Many successful businesses go for micro and niche influencers that better suit their needs. But how do you go about finding such public figures? Easy, with tools like Klear.
This influencer marketing platform allows you to find the best Facebook, Twitter, and Youtube influencers for your brand and monitor their performance in real-time.
Klear also analyzes your accounts and follower base in order to segment your audience by niche and interests. Moreover, it helps you analyze your influencer marketing campaigns and assess your ROI.
With Klear, it’s easier than ever to track conversations, keywords, and hashtags so that you never miss content from the influencers you collaborate with.
Paid plans: Custom pricing
Free plans: No
10. Keyhole – Social Media Reporting Tool for Agencies & Global Brands
Keyhole is a social analytics tool that collects data about your social strategy and generates comprehensive reports you can share with your team, management, stakeholders, or clients. It also works as a sentiment analysis tool.
Keyhole supports the following social networks: Twitter, Instagram, Facebook, LinkedIn, TikTok, and YouTube.
Discover the best time to post on social media according to your specific audience and keep an eye on your post and page analytics to make sure you stay on the right track.
Keyhole is not your run-of-the-mill social media analytics platform, it has so much more to offer. For instance, it gives users the tools to identify and reach out to influencers from their niche.
And what’s even better, it also monitors social media positive and negative sentiments to inform you about your brand reputation and customer perception. To get the entire social media listening experience, start using Keyhole to track keywords, hashtags, and brand mentions.
Paid plans: Custom pricing
Free plans: No
11. Oktopost – Social Media Analytics Tool for B2B
Oktopost is a social media analytics tool designed specifically for B2B brands. It offers all the features you need to manage and evaluate your performance and monitor your social employee advocacy.
Take your audit to the next step and connect Google Analytics to your Oktopost account to track the social media traffic that leads to your website.
Find out how to improve your brand strategy by measuring clicks, reactions, comments, and shares and tracking follower growth, audience demographics, and brand mention across social media.
With Oktopost, you can get access to presentation-ready PDF, PowerPoint or CSV reports that prove ROI and inspire a new and improved social media strategy.
12. Iconosquare – Social Analytics Tool for Campaign Monitoring
Next on our list is Iconosquare, a social media analytics tool that differentiates itself through great campaign monitoring and an effective data organizing system.
More specifically, Iconosqare has a smart filing system that allows you to organize your post in different albums dedicated to your social media campaigns. Once you divide your content in this way, you will be able to audit the performance of an entire campaign and use the data gathered to improve your future marketing initiatives with ease.
With Iconosquare, you can monitor your activity on Instagram, TikTok, LinkedIn, Facebook, and Twitter. You will have access to data that indicate page growth, post impressions, reach, and engagement.
To give you a clear image of your social media performance, Iconosquare splits analytics into two main categories: paid and organic. As a result, you will see what leads to successful outcomes and decide which of the two practices works best for your business.
Paid plans:
- Pro (for small businesses and professional marketers) – $49 per month
- Advanced (for marketing teams) – $79 per month
- Enterprise (for agencies, and larger social media teams) – Custom pricing
Free plans and features:
- 14-day free trial
- Link in Bio Manager – Omnilink
- Random Comment Picker
- Instagram Audit
- Facebook Audit
- Tweets on Instagram – Twinsta
13. Mention – Social Media Listening Platform
As the name implies, Mention excels at social media monitoring, tracking anything from brand mentions, keywords, hashtags, competitors, and more.
So, aside from keeping track of online conversations that surround your brand, Mention also arms you with tools that make it possible for you to create relevant content based on trending topics and keep up with your competition with every move.
Never miss important industry news ever again. Set up alerts for mentions, keywords, hashtags, and competitors and get a notification anytime relevant content gets posted online.
Paid plans:
- Solo (for entrepreneurs and individuals) – $30 per month
- Pro (for marketers and small businesses) – $103 per month
- ProPlus (for growing businesses and skilled professionals) – $207 per month
- Company (for teams and agencies) – Custom pricing
Free plans:
14. DashThis – Reporting Tool for Marketers
Centralize all your monitoring tasks in one dashboard and build comprehensive reports in a matter of minutes with DashThis.
Not only will you save time and effort by using a social media reporting tool, but you will get access to a set of features that will help you improve your analytical skills.
DashThis has more than 34 native integrations, including Facebook, Instagram, Twitter, LinkedIn, Youtube, and Google Analytics, to name only a few.
You can customize your dashboards at any time by including and combining different integrations you want to keep an eye on simultaneously.
Once you have all the data you need, share your progress with other relevant parties. Choose from a rich selection of report templates, customize them to your liking and send them over to your team, clients, or stakeholders by email, URL, or in a PDF format.
Obtain Insightful Data on Your Social Media Profiles
Are you ready to improve your social media marketing efforts through the power of data?
All the social analytics tools we discuss today cover different aspects of a marketing strategy. Some focus strictly on social media content performance, while others focus on brand monitoring.
No matter what you want to achieve, you will find a solution for your specific brand. Just remember to start by auditing your current strategy and choose a tool that will help you track the marketing objectives you have set for your brand.
Test multiple tools and which are the most effective in your specific case. Start with SocialBee’s 14-day free trial and get a better understanding of your social media performance!
