The World Cup is just around the corner: dealers are offering some big discounts on televisions. We show the best deals and offers.
If you want to buy a new television in time for next year’s big football tournaments, you will currently find numerous tempting offers. But not every TV advertised as discounted is actually a bargain. We have compared the current deals from various retailers with the price comparison and present the best offers here.
The best TV offers before the 2026 World Cup
Don’t feel like researching the different categories? Then here is an overview of the best television offers, all checked manually by the editorial team, sorted in descending order by discount to the street price.
- Sharp 55HP5265E55″ QLED, with 50/60 Hz for 279 Euro instead of 404 euros (-31 percent) – that’s a new low price!
- Hisense 100E7Q PRO100″ LCD with 100/120 Hz for 1359 Euro instead of 1400 euros (-2 percent). New low price – still at 1600 euros at the end of April (-15 percent).
- LG OLED evo AI C5 OLED77C59LB77″ OLED with 100/120 Hz for 1699 Euro instead of 1889 euros (-10 percent).
- Philips QLED 55PUS780055″ LCD with 50/60 Hz for 323 Euro instead of 359 euros (-10 percent). New lowest price!
- Samsung GQ77S95F77″ QD-OLED with 165 Hz for 2399 Euro instead of 2599 euros (-8 percent) – current best price, but was already cheaper.
- LG OLED evo AI C5 OLED65C57LA65″ OLED with 100/120 Hz for 1199 Euro instead of 1299 euros (-7 percent) – new low price!
- TCL 98Q8C98″ LCD with 100/120 Hz for 2799 Euro at various shops. Best price and cheaper than last few weeks, but the price has already been reached in the past.
How good are the offers?
Some of the current deals are really attractive – but it’s worth taking a closer look. Shops often advertise high discounts, but these are based on the recommended retail price (RRP). Compared to the actual market price, the savings are often much more modest.
If you really want to save, you should also monitor price developments. There’s a lot of trickery here: Some devices are cheaper than they were two weeks ago – but that’s put into perspective if the price was recently raised or the model was already significantly cheaper in the past.
Other televisions are discounted at several retailers at the same time. Then the advantage over the competition is small or non-existent – which seems unattractive at first glance. However, if the device was previously more expensive everywhere, it can still be a good deal.
A concrete example is the Samsung GQ55Q6F, a QLED 4K TV with a diagonal of 55 inches, which is currently offered on Amazon for 399 euros. A discount of 53 percent is advertised compared to the RRP of 849 euros – Amazon calculates this transparently and correctly. The price comparison also confirms: Amazon is currently the cheapest listed provider. Competitors charge between 459 and 549 euros, so the offer is at least 13 percent cheaper. However, it is not a one-off deal: The price history shows that the television was available for 399 euros a few weeks ago before it briefly became more expensive. You can get it here – but it’s not a real bargain.
Brand or no-name?
Many buyers are brand loyal when purchasing TVs. Anyone who has once learned to appreciate the Ambilight function of a Philips television usually only switches to a newer model from the same manufacturer. The situation is similar with LG, Samsung & Co. – especially when the television is supposed to interact with smartphones, apps, smart home devices and other technology in the household.
The operating system and user interface also largely depend on the manufacturer. Almost every brand relies on its own software ecosystem or even uses different operating systems:
- LG: webOS
- Samsung: Tizen
- Sony, Philips (many models), TCL, Hisense, Xiaomi: Google TV or Android TV
- Toshiba, Grundig, JVC (partly): Fire TV OS from Amazon
- Philips (newer models): Titan OS
Attention in the lower price segment: Some particularly cheap smart TVs do not offer a full app store. New streaming services or app updates are then only available to a limited extent or not at all.
Which system suits you best is a matter of taste – every platform has its advantages and disadvantages, there is no clear winner.
Smaller brands and no-name manufacturers tend to offer larger screen sizes for the same price, but there are often compromises in terms of features and image technology compared to the larger brand manufacturers.
OLED, QLED, DLED?
The abbreviations cause confusion. Even people with good basic technical knowledge have bought a QLED – believing it to be an OLED. No wonder: Q and O look damn similar. But what are the differences and what should you bet on in 2026?
- OLED: Self-illuminating organic pixels, perfect black level, excellent contrast – ideal for home cinema in darkened rooms. Variants: WOLED (LG) and QD-OLED (Samsung/Sony).
- QLED: LCD panel with LED backlighting and an additional quantum dot layer for high brightness and strong colors – strong in bright rooms.
- LED/DLED (Direct LED): LCD panel with LED backlight. With DLED, the LEDs are arranged over the entire surface behind the panel, which enables more even illumination than with edge LEDs. Cheaper than OLED or QLED.
Important to know: Self-illuminating organic pixels are only found where it actually says OLED. Everything else – whether QLED, DLED or LED TV – is technically based on LCD panels.
Alternatives
The following price comparison shows the cheapest offers in various popular OLED TV categories:
The following price comparison shows the cheapest LCD TV offers in popular categories:
Conclusion
Anyone looking for a new television can get real bargains around the upcoming major football events – regardless of whether it is a huge panel, a high-contrast OLED, a model with Ambilight or a TV with other extras.
If you are unsure which television is right for your household, you should first take a look at our buying advice on 4K TVs.
