WALMART is set to rival Costco with the announcement of its version of an iconic food offering.
Shoppers don’t have long to wait until they can benefit from the openings of a restaurant chain inside Walmart stores.
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Very soon, Wienerschnitzel will be opening six locations inside of Walmarts across the US.
It will operate similarly to how chains like McDonald’s, Taco Bell and Subway have operated inside Walmarts.
The Wienerschnitzels will be coming to several major cities in the country.
These include:
- Puyallup, Washington
- Alamogordo, New Mexico
- Tempe, Arizona
- Reno, Nevada
- Colorado Springs, Colorado
- Bakersfield, California
The locations are expected to be ready to go by this fall.
Shak Turner, director of franchise expansion for Wienerschnitzel, said: “Wienerschnitzel has spent decades building a strong reputation, especially on the West Coast, and this expansion into Walmart stores signifies a new era of growth for the brand.
“It’s clear Wienerschnitzel’s unique concept fills a specific void for multi-brand franchisees looking to grow their portfolios, which is one of the elements that attracted me to the brand initially.
“I’m thrilled to join this amazing team and play a part in spearheading initiatives and new partnerships, which will no doubt catapult the brand to new markets.”
Ted Milburn, Director of Franchise Development, added: “I’ve been with Wienerschnitzel for over a decade now, and I’ve seen firsthand the immense growth and evolution it has undergone.
“These non-traditional formats allow us to modernize our footprint, bring our iconic flavors to new audiences, and reinforce the brand’s relevance in today’s evolving retail and dining landscape.
“Growing inside these Walmart locations significantly expands our reach and opens the door for franchisees to tap into high-traffic locations with built-in demand.”
The Wienerschnitzel locations will all feature the brand’s full menu and will feature all of the iconic items fans love.
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Wienerschnitzel has also just signed its first development deal along the East Coast of the US.
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This will see the chain opening seven new restaurants in Norfolk and Richmond, Virginia.
The new locations will be overseen by Leon Dickey, a veteran franchisee.
He said: “Wienerschnitzel immediately stuck out to me for its unique positioning and operational efficiencies, and I knew I wanted to be the one to bring it to Virginia.
“The brand has an extremely loyal following out West, and I believe it’s perfectly poised to resonate with guests here as well.
“There’s nothing like it in the market—and I’m confident that the combination of craveable menu items and its scalable model will set us up for long-term success.
“I have no doubt this will lead to continued growth for Wienerschnitzel on the East Coast.”
There are not yet any opening dates for these locations.
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