Tips For Creator Commerce Success
Success lies in execution. Here are four tips to get you started on the right foot.
Tip #1: Amplify Influencer Marketing Campaigns With Affiliate Links
Affiliate links seriously scale up your success.
Affiliate marketing drives ROI with creators using trackable links that give them a commission for any sales they make when promoting your product.
It’s not just about creators telling their audience about your brand, but driving measurable sales.
If you’re already working with influencers to drive sales, affiliate links can prove campaign ROI and make you an appealing brand to work with when you add in commission.
That’s where ’s collaboration with Mavely comes in. The new partnership means you get Mavely’s best-in-class affiliate platform embedded within Influence, making it easier than ever to work with top creators.
Tip #2: Find the Right Influencers
In any creator commerce campaign, you have to find the right influencers.
This isn’t just about obvious details like audience size, but looking for brand-audience-influencer fit.
You’ll want to look for creators in your niche; there are creators who specialize in verticals like food and beverage, consumer packaged goods, and fashion and beauty.
You’ll want to ensure those creators have an approach, content style, and personal brand that aligns with your brand’s values before reaching out to work with them.
Here’s where using an influencer database makes a major difference.
’s Influencer Index has 10M+ creators to explore and find the right match for your campaign.
Book a free demo to see how it works today.
Tip #3: Work With Experts
Building a creator commerce campaign has many moving parts, from negotiating partnerships to approving and evaluating content.
This becomes more complex when you add in tracking and evaluating analytics to improve existing campaigns and report on performance.
The best way to ensure nothing falls through the cracks is to work with a trusted team of experts like Influence’s Services team.
The team has produced hundreds of campaigns for eCommerce brands.
They know the best ways to strategize campaigns, execute influencer marketing strategies, and evaluate data to make sure you get the highest ROI working with creators.
Tip #4: Think Like A Creator
When you’re designing your programs, think about it from the creator’s perspective:
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Are you providing them with fair compensation?
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Are you giving them creative freedom without micromanaging output? (This is easy with the right influencer campaign brief.)
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Is the campaign messaging aligned with the creator’s audience?
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Have you provided enough information that the creator can effectively execute this campaign?
Putting yourself in the creator’s seat will help you design a campaign that works for everyone involved.
When that happens, you can unlock creativity that drives business results.
