What are the key components of social media management?
If you’re diving into social media management for the first time, figuring out what to prioritize can feel overwhelming. Where should you be placing your focus?
Map out your strategy
Any brand strategy needs to start with an audit so you can assess which social media marketing tools will help achieve your goals:
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Who is your ideal audience?
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What kind of content do they like to engage with?
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Why is your brand a good fit for their needs?
After you’ve developed your plan, use a visualizing tool like ‘s content calendar to lay everything out and ensure you’re not replicating ideas or leaving out important information.
Nail your content
Now comes the fun part! Create a clear visual brand identity through a consistent color scheme, font family, and logos.
Depending on the brand’s needs, you may generate content yourself, work with user-generated content (UGC), partner with influencers, or all of the above. If you haven’t searched for UGC before, using a library of existing content like the one included in ‘s content creation tools can take out the guesswork.
When you have the perfect photos and videos, there’s one more step: the caption. Don’t underestimate the power of captions! This is a great place to establish your brand tone, provide value, and emphasize a call to action (CTA). Writing a bunch of captions at once? Avoid writer’s block by using a caption generator that can imitate different “voices” and ensure consistency without repetition.
Line up your schedule
Once your engaging, actionable content is ready, you need to post it. While it’s possible to publish each post manually, this is a massive time sink. With ‘s schedule & publish tool, you can bulk schedule videos, images, and carousels to all the major platforms in just a few clicks.
Keep an eye on your metrics
Engagement on social media is an inexact science. As you develop your strategy, you’ll likely need to make minor tweaks and changes (or even large ones!). Actively engage with other content relevant to your niche, and, if appropriate, with other brands.
Devote time to responding to people who interact with your posts. Developing a reputation as a responsive brand is an easy shortcut to trust. The perception that “real people” are behind a brand is crucial with younger audiences, who resent feeling like they’re being sold something.
Crunch the numbers
Finally, analytics and optimization
Which posts get the most engagement? Are people saving or sharing your content? Are you seeing a healthy rate of click-throughs? If not, what can you change?
Getting insight into your personal best time to post helps get more eyes on your content. Or, get some fresh hashtag suggestions instead of recycling the same few keywords on repeat.
These tools and more are available with , your all-in-one social media management tool. Start a free trial today to explore the possibilities.
