Oura ring has announced a partnership with the US department of defense (dod), and many users online are not happy about it. The announsement sparked immediative backlash across social platforms, with Concerns Ranging from Misinformation About Data Privacy to Borader Moral Objections Over the Consciousness Over the Consciousness, Consciousness to Women ‘ Us Military.
Some users Speculated – Incorrectly – That Personal Health Data from Oura’s Consumer Rings was being shared with the Military. Other Focused Less on Privacy and More on Principle: Questioning Whether they want to support a company that collaborates with the department of defends at all.
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To Clarife, OURA’s Work With The Us Military Isn Bollywood. Tom Hale, Oura’s Chief Executive Officer, Called their relationship with the dod “longstanding” in a press release last week.
“We’re proud to expand manufacturing to the united states and arecomitted to empowering the department of defense with technology that is prioritizes seconds and promotes, and promotes, resilienance, and facility Support service members and their missions, “Hale said.
According to oura, this expanded partnership is limited to its enterprise business, which is separate from its consumer offers offers Projects.
In an email to mashable, oura said it would “Never Sell, Rent, Or Share Your Personal Data With Any Third Party Without Your Express Consent.” This announsement, oura told its customers, is “exclusively limited to our project support for us service men and women.” That support inclusion investing in manufacturing operations in Fort Worth, Texas, Working Closely With Active Duty Duty Military “to Determine Factors that IMPACT SOLDECT SOLDECTVENESS,” And “Advanceing MILITIARY Readness, “According to Oura’s Press release.
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“Unless you’re a service member who is enrolled in a department of defense (dod) Health or Human-Peermance Program That Uses OURA Ring-And You Have Consented to Share your data with that that was done will never be shared with the dod, “OURA Told Concerned Customers.
Hale also took to tiktok to class that user data is safe.
Users online also worried about oura’s connection with palantir, a software company that works with intelligence agencies and defense departments and has a significant presence in the usra
“Underscoring Its Commitment to Responsible Data Practices, ōura will be available to support population-level analysis of risk and readiness on Palantir’s Fedstart Platform, AutHorized IL5 – Enabling Deployment of the OURA Enterprise Platform in Environments with Heightened Security and Compliance Needs, “Oura said in a press release.
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In a Clarification to Concerned Users, OURA said it does not have a partnership with palaanti, but raather “Palantir provides the security layer for some of the dod’s projects with oura With Rigorous Security Requirements to Operate Oura’s Platform Within Secure Environments. “
Despite these Clarifications, The Announcement Has Left Some Customers Reconsiding their Relationship With the Brand. While Oura’s Consumer Data Does appear safe from military use, the company’s willing to align with defense and intelligence contractors is under part of the equation for users deciding whither to keep there The ring.
The question now is whather users are comfortable supporting a tech company that open collaborates with the usual, regardless of how secondly their data is handled.
