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World of Software > News > Why EU demands on Apple’s AI endanger your data
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Why EU demands on Apple’s AI endanger your data

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Last updated: 2026/06/17 at 3:05 AM
News Room Published 17 June 2026
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Why EU demands on Apple’s AI endanger your data
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  • 73 percent of companies have already used AI in some form.
  • 60 percent see an AI-related incident as a short-term risk.
  • Report companies with deeply integrated AI 40 percent are more likely to experience an AI-related incident than companies still in the exploration phase.

The central insight is therefore: AI governance is becoming an operational necessity. Apple has argued for years that the best way to maintain confidentiality is to not collect or share data in the first place. Apple Intelligence’s approach is based on exactly this principle: data should not be shared, but rather converted into signals that enable functions without endangering privacy.

Building trust in a competitive market

There is another challenge: there are now numerous AI brands and models, and new ones are constantly being added. This is a positive thing when it comes to finding a model that meets your own requirements. However, it makes it difficult to ensure that all services used are equally secure.

Nobody wants their company to become dependent on a service that is later canceled or whose provider is taken over. Not to mention a hacker attack or other misuse.

“AI doesn’t come as a single application that IT can approve and then shelve,” says Beth Tschida, CEO of Jamf. “It’s popping up in developer tools, productivity apps, autonomous agents and other software already in use. The challenge is maintaining visibility and control as this footprint expands.”

The survey provides good insight into the challenges IT faces in AI adoption: shadow IT, an increasing number of vendors, and the need to deal with difficult-to-predict usage-based pricing models. And that’s even before considering the governance challenges posed by agent-based AI and AI for developers.

AI and the looming governance nightmare

“Our survey shows that governance needs to keep pace with the rollout,” says Tschida. “For companies that rely on Apple, the starting position is already an advantage. Apple’s data protection model and the management functions integrated into the platform provide IT teams with a solid foundation on which they can build.”

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