FAQs
What is a social media audit?
A social media audit is a structured review of your social media presence covering account health, content performance, audience demographics, competitor positioning, brand consistency, and strategic goals. It gives you an objective view of what’s working, what isn’t, and what to prioritise next.
How often should you audit your social media?
Most social media managers should run a full audit at the start of each quarter (four times a year). High-growth teams or agencies managing multiple accounts benefit from a lighter monthly review in between quarterly audits.
How long does a social media audit take?
A structured social media audit using a template like ‘s Social Media Audit Worksheet takes 60 to 90 minutes. Ad hoc audits without a framework tend to take longer and produce less actionable output.
What metrics should a social media audit cover?
A social media audit should cover engagement rate, reach, impressions, follower growth rate, profile quality, top-performing content, audience demographics, and competitor benchmarks. ‘s Audit Worksheet covers all of these with guide prompts for each.
What’s the difference between a social media audit and a social media report?
A social media report tracks performance over time, usually weekly or monthly. A social media audit is a deeper, less frequent review that evaluates your entire strategy, not just the recent numbers. Audits lead to strategic changes. Reports track progress against those changes.
