Why MP4 Video Is Broken for the Modern Web | HackerNoon

MP4 video was built for broadcast, not for the dynamic, data-driven web. As video becomes the primary interface online, static files can’t personalize, adapt, or respond in real time. Blings proposes a runtime video model (MP5) where video is assembled on the fly like software—interactive, composable, privacy-first, and personalized for every viewer.