Enhanced AI-powered digital experiences will be making a debut at the next Wimbledon Championships fortnight starting at the end of June.
A ‘Match Chat’ interactive AI assistant will be launched that will allow tennis fans to ask for, and receive, real-time insights and analysis during ladies’ and gentlemen’s singles matches.
This launch will also run alongside a ‘Likelihood to Win’ tool which is also being enhanced, offering fans a projected win percentage that can change throughout each game.
The solutions leverage match data and generative AI on IBM’s watsonx platform.
Match Chat is built with technologies on watsonx Orchestrate, including a collection of AI agents and large language models such as IBM Granite, that are trained on the Wimbledon editorial style and the language of tennis.
It will also be available post-match in IBM Slamtracker for select high profile match-ups.
The enhanced Likelihood to Win tool generates projections from an AI-powered analysis of player statistics, expert opinion and match momentum.
The tool leverages IBM technologies including Red Hat Openshift, which allows developers to build, deploy, and scale applications quickly and efficiently across multiple environments.
Fans can access these, and other features, via the IBM Slamtracker which is available on the Wimbledon App and website.
Usama Al-Qassab, marketing and commercial director at the All England Club, said: “The innovations we have introduced in recent years, driven by generative AI in conjunction with IBM, allow us to provide more exciting ways for our hundreds of millions of fans around the world to interact with The Championships.
“This year’s new features will encourage the Wimbledon audience to immerse themselves and engage with all the match action like never before.”
Jonathan Adashek, senior vice president of marketing and communications for IBM, said: “Solutions like Match Chat and Likelihood to Win show how AI on watsonx can deliver tennis fans the compelling real-time insight and match engagement they want around this historic tournament and its players.
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