The Benefits of Managed Influencer Services
Here’s what brands love about working with a managed services team.
#1: Expertise Without the Learning Curve
Influencer marketing comes with its own set of challenges, from staying on top of trends to navigating ever-changing platform algorithms.
Managed services teams are made up of experienced professionals who understand the industry inside and out.
Whether you’re launching your first campaign or scaling up existing efforts, they bring the expertise you need to succeed.
“As we get to know the brand better, we refine our strategies, optimize campaigns based on performance data, and proactively introduce new tactics to keep things fresh and effective,” explains Sammy.
#2: Established Influencer Relationships
Finding and vetting the right creators can take significant time and effort.
Managed services teams often have pre-existing connections with influencers in their database, giving you access to a network of trusted creators.
This saves time and ensures your campaigns are backed by influencers who are a natural fit for your brand.
#3: A Smarter Investment
Building an in-house influencer marketing team can be a significant investment. Between recruitment, training, and providing the right tools, the expenses add up quickly.
Managed services provide an alternative, giving you access to an experienced team that’s ready to hit the ground running.
It’s a way to keep costs in check while still benefiting from the expertise needed to run impactful campaigns.
#4: Time Savings
Running a campaign takes time, especially when you’re starting from scratch.
Managed services handle all the details, from planning and outreach to execution and reporting, and can get an influencer marketing campaign running fast.
With these tasks off your plate, you can focus on other priorities while still reaping the rewards of an effective influencer marketing strategy.
#5: Flexible Involvement
Whether you want to stay involved in the day-to-day or prefer to hand over the reins entirely, managed services offer the flexibility to work the way that suits you best.
You decide how hands-on or hands-off you’d like to be.
“We also adjust to any changes in business priorities, helping brands stay agile and focused on both the immediate goals and long-term vision,” says Sammy.
“The longer we work together, the more we can act as an extension of the brand team, making sure every aspect of their marketing strategy is aligned and driving value.”
#6: Room to Experiment
Influencer marketing isn’t one-size-fits-all, and strategies that work today may need to evolve tomorrow.
Managed services offer the flexibility to explore new approaches, whether that’s experimenting with affiliate marketing, collaborating with micro-influencers, or testing video-first campaigns.
This adaptability ensures your marketing efforts stay fresh and aligned with your brand’s goals, no matter how they change.
