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World of Software > News > WWDC 2026: Apple starts catching up with AI
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WWDC 2026: Apple starts catching up with AI

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Last updated: 2026/06/09 at 8:33 AM
News Room Published 9 June 2026
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WWDC 2026: Apple starts catching up with AI
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There is one downside, however: due to regulatory restrictions imposed by the Digital Markets Act, the new AI functions are currently available will not be available in Europe.

WWDC 2026: This is what analysts say

Apple’s share price fell slightly after WWDC – although this is due to the well-known “buy the rumor, sell the news” pattern. In my opinion, Apple has now successfully overcome the first AI hurdle. The group has succeeded in providing its customers (and its developer community) with dozens of high-performance AI tools “on device”. This should give Apple a significantly better position in the AI ​​race in the future. Nevertheless, the work is not done: Apple will continue to have to invest massively in AI in the future – on all of its platforms.

Analysts and market observers also see the new launches at WWDC 2026 in a positive light. For example Ken Case, CEO of the Omni Group. “It’s great that Apple continues to pursue its vision for AI that focuses on local systems, data protection and integration with third-party tools.”

Carolina Milanesi, president and principal analyst at Creative Strategies, explained in an interview with Bloomberg why she believes it’s critical that Apple leverage new AI capabilities across its ecosystem: “Apple Intelligence in its current form is very different from Claude or ChatGPT because it’s truly embedded in the devices.”

According to Apple, the new Siri AI will be available as a beta version later this year. Gene Munster from Deepwater Asset Management translates this into a specific release period in a post on (fm)

This article is im Original published by our sister publication Computerworld.com.

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