Behavioral artificial intelligence company Yobi Ventures Inc. today announced a strategic partnership with Microsoft Corp. to unlock predictive consumer intelligence for U.S. enterprises.
The partnership with Microsoft sees Yobi integrate its behavioral intelligence models with Azure infrastructure to allow enterprises to deploy predictive AI capabilities at large scale.
Founded in 2018, Yobi offers consented consumer databases that are designed to help organizations ethically access behavioral datasets that they can use to develop predictive AI models without compromising consumer privacy. Yobi’s platform analyzes real-world behavioral signals such as transactions and interactions to generate predictive models that can be applied across marketing, customer acquisition and revenue optimization workflows.
The platform is built on privacy-preserving architecture where raw behavioral data is anonymized so that it can be integrated with enterprise systems without exposing personally identifiable information. Doing so meets evolving regulatory requirements while still allowing organizations to extract meaningful insights from large-scale datasets.
Under the partnership, Yobi’s dataset will be combined with Microsoft’s cloud platform as part of a move beyond retrospective analytics and toward forward-looking intelligence that identifies potential customers earlier in their decision-making process.
Users of the dataset report positive results, according to Yobi. Wolverine Worldwide Inc., a footwear designer behind brands such as Merrell and Saucony, used Yobi’s AI to reach high-value shoppers at the top of the funnel, driving meaningful net-new customer acquisition and powering revenue that it says outperformed legacy channels.
Microsoft’s role in the partnership centers on providing the underlying compute, storage and AI tooling through Azure to allow enterprises to put Yobi’s models into operation within existing workflows.
“By combining Yobi’s consented behavioral data with Microsoft’s cloud and AI platform, organizations like Wolverine Worldwide are gaining critical insights that improve customer engagement and drive meaningful business growth,” said Judson Althoff, chief executive of Microsoft’s commercial business. “This partnership reflects our commitment to building AI solutions that are both innovative and responsible, with trust and privacy at the core.”
Microsoft customers can purchase Yobi through the Azure Marketplace to securely centralize their permissioned consumer data.
Image: Yobi
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