How To Find YouTube Sponsors & Brand Partnerships
If you’ve got an engaged audience, you can likely secure brand partnerships. Here’s what to think about to get more of these partnerships.
Understand Your Audience
Brands work with influencers to reach their audiences and leverage their credibility.
That means you need to know your audience! Helpful information from brands includes demographic information from YouTube Analytics, the types of content your audience enjoys from you, and the types of messages and products your audience prefers.
It’s a good idea to put all key information into an Influencer Media Kit so it’s easy to share with potential partners.
Know What You Can Offer Brands
Before approaching brands, think about what your partnerships can offer, like ad slots, sponsored videos, or product reviews.
You also have to think about your personal brand. If you’re a travel influencer, for instance, your sponsorships should relate to travel so it aligns with your audience.
Post Consistently
If brands feel you aren’t posting consistently, they might shy away from paying you for a sponsored deal.
All-in-one tools like can help with YouTube scheduling, YouTube analytics, and automation. You can even cross-post content to other platforms, like Instagram Reels and TikTok, to help grow your YouTube audience.
Make Sure You’re Discoverable To Brands
Being a great creator doesn’t mean brands can instantly find you.
One way to be more visible to brands is through influencer marketing platforms. For example, signing up for ’s Creator & Influencer Program can help connect you with thousands of potential brand partners.
Personalize Your Reach-Outs
Always personalize your brand reachouts.
Avoid this:
Hi, I’m a YouTuber with [number] subscribers and looking to take on brand deals. Are you hiring influencers?
Try something more like this:
Hi [brand rep name],
I’m [your name], a [type] of YouTuber with [number] followers who values [something relevant to the brand].
If you’re thinking of working with influencers to promote [the brand’s products or services], I’d be happy to connect and see if we’re a fit to work together.
Thanks,
[Your name]
Remember Your Job Is More Than Content Creation
Monetizing YouTube means you’re starting a business—you need to connect with brands, get feedback, review contracts, complete work, and get paid.
If you are discovered through ’s Influencer Marketplace, those brands are already using ‘s Influencer Marketing Platform, so they will have all communication, contracts, and payments in one central spot.
