What is Content Marketing?
Content marketing is a top-of-funnel tactic that’s typically used to reach new audiences, raise awareness, and generate leads.
It’s an especially effective tactic because it taps into what an audience is already searching for and consuming.
It provides value and meets a genuine demand – making it a win-win for both brands and customers.
That said, nailing a content marketing strategy isn’t easy.
For a truly successful approach, you’ll need to consider where your target audience is most active, what is useful, relevant, or entertaining to them, and how that segues into your brand’s offering.
Squarespace’s Senior Content Strategist, Brandon Smithwrick, shared how to create an effective content strategy at this year’s Con. Rewatch his session here:
5 Content Marketing Tips to Reach New Audiences and Drive Conversions
With the right content marketing strategy, you can see huge results.
At , for example, we use content marketing to reach potential customers who might be interested in our social media planning and scheduling tools – providing relevant articles, video courses, and downloads. We even hosted an entirely free social media conference with sessions from over 25 expert speakers.
Yes, creating this content takes time and effort – but it allows us to organically reach thousands (if not hundreds of thousands) of people, while providing something that they actually want.
Here are our top five content marketing tips:
-
Put Your Audience First
-
Optimize for Discoverability
-
Find the Problem to Your Solution
-
Fish Where the Fish Are
-
Drive Your Content Marketing Strategy With Analytics
