A global shortage is responsible for every electronics and computer manufacturer in the world — including Apple — paying twice as much for RAM and flash storage as it did in 2025, and 10 times more than it paid in 2020. Here’s why there is little hope of that improving anytime soon.
Apple has historically been able to closely control the cost of its components. Buying in huge numbers, from multiple suppliers has historically given an economy of scale that made Apple a sought-after customer for everything from display makers to storage vendors.
But that dynamic has changed. A global shortage of key components like memory and storage has seen the price of both skyrocket. Apple is far from the only company impacted.
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