#3. Roadway Moving: Show, Don’t Tell
When it comes to moving companies, Roadway Moving certainly knows how to make moves on social media (see what we did there?).
With a service-led business model, Roadway Moving has leaned into creator partnerships to actually show what they’re all about.
It’s a great way to get a glimpse into the types of moves they handle and what to expect from their service.
Businesses like this thrive from word-of-mouth recommendations, so by investing in creator partnerships, they’re reaching tons of new potential customers and will be more top-of-mind when someone is making a move of their own.
Key takeaways:
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If you’re in the service industry, dedicate an Instagram Stories Highlight to first-hand experiences from your community.
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On the hunt for your next creator collab? Pay attention to your social media comments and tags. If someone is actually a fan of your brand, it will feel like a natural collaboration when they promote your service to their followers.
And that’s it!
From Wealthsimple’s educational posts to Roadway Moving’s use of creators, these brands are proof that even the most “boring” industries can find success on social media.
So, use these as a little inspo and review your content strategy for the coming weeks (or months).
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