According to Russian President Vladimir Putin, the invasion of Ukraine is going entirely according to plan, with Russian troops advancing everywhere and conquering all before them. This swaggering stance is intended to bolster Russian support for the war while demoralizing Ukrainians and deterring Kyiv’s partners. Most of all, it is designed to secure US President Donald Trump’s support for a Kremlin-friendly peace by convincing him that Russian victory is inevitable.
In order to maintain this air of inevitability, Putin stands accused of routinely inflating Russian battlefield achievements. At a time when Kyiv is already coming under mounting pressure to make painful concessions, Ukrainian President Volodymyr Zelenskyy is clearly conscious of the dangers posed by these exaggerated claims. In a bid to expose the Kremlin’s disinformation efforts, Zelenskyy traveled personally to the front lines in eastern Ukraine last week to visit a city that Putin and his colleagues have repeatedly bragged of seizing.
Zelenskyy’s trip to Kupyansk came amid a successful Ukrainian counteroffensive in the vicinity that resulted in significant gains. The selfie video he recorded during his visit was masterclass in wartime messaging that debunked Putin’s boasts while also underlining Ukraine’s continued ability to defeat Russia on the battlefield. “Putin publicly lied, claiming that Russian forces had already taken the city. So I went to Kupyansk myself to show the world that Putin is lying,” the Ukrainian leader commented. “We must keep exposing every single Russian falsehood because truth restores justice.”
Kupyansk is a strategically important city located close to the Russian border in northeastern Ukraine’s Kharkiv region. It was occupied by Russian troops in the initial stages of the full-scale invasion before being liberated during Ukraine’s September 2022 counteroffensive. In recent months, the city has once again become a key target for the advancing Russian army, with Putin and his generals announcing the capture of Kupyansk on multiple occasions.
Putin’s proclamations of victory in Kupyansk began in late October, when he issued an invitation to international journalists and promised to provide them with safe passage to witness the encirclement of Ukrainian units trapped in the city. Days later, he told a meeting of Russia’s National Security Council that Kupyansk was “practically in the hands of Russian forces,” with victorious troops engaged in mopping up operations. “The city’s future has already been determined,” Putin stated.
On November 20, Russia’s top general Valery Gerasimov informed Putin that Russian forces had established full control over Kupyansk. The following day, Putin invoked the alleged fall of the city in an attempt to project Russian strength and intimidate Ukraine. “If Kyiv does not want to discuss President Trump’s proposals and refuses it, then both they and the European warmongers should understand the events that took place in Kupyansk will inevitably be repeated in other key areas of the front,” he warned.
Similarly bold Russian statements continued into the current month. On December 2, Putin remarked that Kupyansk had been under Russian occupation “for several weeks now,” and accused the Ukrainian authorities of being completely detached from reality. In fact, it is now apparent that Ukrainian assessments of the battle were broadly accurate, while Putin was guilty of spinning fantasies about the imaginary conquest of Kupyansk. Speaking on the outskirts of the evidently unconquered city, Zelenskyy openly mocked the Kremlin dictator’s dishonesty. “The Russians have had a lot to say about Kupyansk,” he commented. “The reality speaks for itself.”
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Zelenskyy’s latest front line appearance was much more than a high stakes photo opportunity or a chance to troll the Kremlin. In his selfie video, the Ukrainian leader acknowledged the importance of challenging false Russian narratives and stressed the need to shape international perceptions of the war in order to strengthen Ukraine’s negotiating position. “Today, achieving results on the front line is crucial so that Ukraine can achieve results in diplomacy,” he noted. “This is exactly how it works: All our strong positions within the country translate into strong positions in the negotiations to end the war.”
Ukraine’s recent gains in the Battle of Kupyansk do not alter the country’s precarious position at various other points along the vast front lines of Europe’s largest armed conflict since World War II. Nevertheless, Zelenskyy was right to shine a spotlight on the city. His headline-grabbing selfie video served as a timely reminder that Putin is a proven liar whose word cannot be trusted. It also confirmed that contrary to Kremlin propaganda, the Ukrainian army is far from collapse and remains a formidable fighting force.
These are exactly the messages Ukraine needs to convey to the current US administration. Donald Trump seems remarkably susceptible to Putin’s portrayal of Russia as an irresistible military force, and has repeatedly suggested that Ukraine should accept a Kremlin-friendly peace or risk destruction. The facts on the ground simply do not support this defeatist assessment.
While the Russian military holds the overall initiative and is currently advancing, it is grinding forward at glacial pace while suffering catastrophic losses. Nobody understands this better than Putin himself, who must be acutely aware that he would not need to exaggerate Russian gains and invent new triumphs if his invasion had not yielded such underwhelming results at so high a cost.
Last week’s front line visit by the Ukrainian leader underscored the fact that Russian victory is anything but inevitable. The military outlook for 2026 is actually far more nuanced. With enough international support, there is good reason to conclude that the Ukrainian army could replicate its recent Kupyansk success elsewhere and eventually stem the tide of Russia’s invasion. This is a realistic recipe for peace. Indeed, it may be the only way to pressure Moscow into serious negotiations. Putin wants the world to believe he cannot be beaten on the battlefield, but the Russian troops retreating from Kupyansk would likely tell a different story.
Peter Dickinson is editor of the ’s UkraineAlert service.
The views expressed in UkraineAlert are solely those of the authors and do not necessarily reflect the views of the , its staff, or its supporters.
The Eurasia Center’s mission is to enhance transatlantic cooperation in promoting stability, democratic values, and prosperity in Eurasia, from Eastern Europe and Turkey in the West to the Caucasus, Russia, and Central Asia in the East.
Image: Ukraine’s President Volodymyr Zelenskiy self-records a video in front of a sign that reads ‘Kupiansk’, amid Russia’s attack on Ukraine, in the frontline town of Kupiansk, Kharkiv region, Ukraine. December 12, 2025. (Ukrainian Presidential Press Service/Handout via REUTERS)
