Instagram Threads Strategy: 3 Tips to Get Started
Ready to navigate the world of Instagram Threads? Here are three tips to get you started:
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Experiment and Explore the App
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Connect With Your Community
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Take Your Time
Tip #1: Experiment and Explore the App
Threads is new for everyone — we’re (all 30M of us) learning together.
So, downloading the app to discover what’s in store is the first step.
At this stage, it’s all about being an early adopter, scrolling, and getting to know the interface.
Take a look at how brands like Glossier and Complex are jumping on and having fun:
With how new Threads is, it’s an exciting opportunity to experiment and test new ideas.
According to Christine, the Threads algorithm, “seems very quick to pick up on what you’re interested in.”
So, if you’re looking to connect with like-minded people, be sure to interact and engage with relevant accounts to see more of their content on your Threads feed.
For a full breakdown of how to set up your Threads profile and make your first post, read this blog: Everything You Need To Know About Instagram Threads
Consider Threads another way to connect and engage with your community.
Due to the nature of the app, there’s a high chance your Instagram followers will cross over to follow you on Threads too.
So, you can start connecting with them right away.
The best way to do this? Continue doing what already works for your brand (but experiment with more text-focused content).
This is the approach ’s social media team is taking:
Plus, with Twitter and Threads’ glaring similarities, repurposing your Twitter content is A-OK too.
“Repurposing” content is never as simple as it sounds…
Until now
If you’ve been building on Twitter for awhile it then sharing your hits on Zuck’s new app just makes sense
— Katelyn Bourgoin (@KateBour) July 6, 2023
There’s no need to reinvent the wheel right now.
Tip #3: Take Your Time
Three words: don’t overthink it.
For now, set up your Threads profile so users can easily follow you, and then post when you’re ready.
Remember, there’s no pressure to share the right content or have a Threads strategy set in stone — especially if you’re at capacity managing other business-as-usual platforms (or feeling overwhelmed!).
In these early stages, you can expect to see new feature updates and rollouts in the coming months, weeks, and even days.
Instagram’s CEO, Adam Mosseri, recently shared that users can expect to see recommendations and trend-related features at some point in the future.
And on Threads, he’s been responding to questions about chronological feeds, hashtags, messaging, and more:
So, what does this mean?
Take a deep breath and enjoy the ride.
To end with some final thoughts from ’s marketing team:
“Sign up, don’t be too serious with your content, and engage with other like-minded people and brands. We’ll all just wait and see how this social platform develops.”
Join over 7M social media managers, brands, and creators who use ‘s social media management tools to plan, schedule, and analyze their content. Create an account — for free.
