Ownwell, an AI-powered startup that appeals property taxes on behalf of homeowners, has secured $50 million in financing, including $30 million in equity and $20 million in debt, the company tells Crunchbase News exclusively.
With the latest Series B raise, Austin-based Ownwell says it has now raised $54 million in total equity funding since its 2020 inception. Alpha Edison and Mercato Partners co-led its latest round, which included participation from Intuit Ventures, Left Lane Capital, First Round Capital, Long Journey Ventures, Proof Fund and Wonder Ventures. Western Alliance Bank provided the $20 million in debt financing.
CEO Colton Pace said he and CTO Joseph Noor started Ownwell to “democratize access to the tools and resources real estate experts use to build wealth and financial freedom.”
As a former asset manager, Pace said he worked for some of the wealthiest families and individuals in the world on the investment management side.
“I saw firsthand how billionaires manage their 28 homes and their apartment complexes and their retail across the country, and how everything is perfectly optimized,” he told Crunchbase News in an interview. “And so we built software for the purpose of providing tools for everyone, regardless of the value of their asset.”
Ownwell launched for customers in 2021, initially handling the property-tax appeal process. Pace said its tech automates “complex steps and analyzes millions of local records” to surface the strongest case to present to local municipalities to argue for a lower home assessment and, in turn, a lower property tax bill.
“We market to people that are typically very underserved,” Pace said. “That law firm down the street doesn’t want to help a $200,000 home [owner] appeal their property taxes. They want the skyscraper.”
Pace claims that Ownwell is the only multistate company of its kind. It currently operates with local tax consultants in about a dozen states: Texas, New York, Florida, California, Illinois, Georgia, Washington, Maryland, Colorado, Arizona, Pennsylvania and Michigan. Part of the newly raised capital will go toward expanding to other markets, and “going deeper” into existing markets, he said.
A million appeals
Ownwell doesn’t charge customers unless it lowers their tax bill. Depending on the market, its contingency fee is 25% to 35% of the savings it earns for property owners. (The fee depends on its cost to operate in that market.)
“The majority of homeowners do not appeal or even think to appeal, so bringing consistent awareness to this for the average homeowner is the biggest challenge,” Pace said.
Recently, the company surpassed more than 1 million appeals processed, and says it has saved its customers over $400 million in property taxes.
Over the years, Ownwell has expanded its offering to include helping people get property exemptions, compare insurance providers and explore refinancing options. The company is also integrated with Realtor.com, and has partnerships with Valon Technologies and Amplify Credit Union. Ownwell gets commissions from carriers or lenders that it refers homeowners to, similar to Credit Karma’s model, Pace said.
The startup also markets a nationwide property tax packet to help people outside of the 12 states in which it is operating to file their own appeals.
“We’re taking the internal data that we’ve collected over the past six years and over hundreds of thousands of appeals across the country, and figuring out what wins,” Pace told Crunchbase News. “We’re prompting AI tooling with all this proprietary data that we have to give customers a useful packet that basically is the ultimate ‘how to appeal’ in markets that we are not in yet.”
Ownwell has over 500,000 customers, including residential and commercial property owners throughout the country, in addition to homeowners. Since inception, Ownwell has maintained an annual growth rate of over 100% every year, according to Pace. In 2025, it grew customers by over 180%. Pace said the company is currently profitable (both cash flow and net income positive) but “is prioritizing growth.”
A ‘customer-obsessed experience in a much larger market’
In 2025, global real estate-related startups pulled in about $10.5 billion in seed- through growth-stage financing, per Crunchbase data. That’s up about 17% from $9 billion in 2024.
For its part, Ownwell is not sharing its current valuation, with Pace saying only that it “has grown significantly from round to round.” Presently, it has 108 employees.
Vinny Pujji, managing partner at Left Lane Capital, which led Ownwell’s Series A round, notes that he served on Truebill’s board during its $1.5 billion acquisition by Rocket. “I’ve seen firsthand that helping consumers save money never goes out of style,” he wrote via email.
Ownwell, in Pujji’s view, has built a “customer-obsessed experience in a much larger market.”
“With a tech-enabled agentic product built for complex, local markets, “the team has achieved something you rarely see: tripling customers served annually at scale.”
In a blog post, Intuit Ventures said it was impressed with Pace’s vision “to help millions of homeowners and save money for the consumers who need it most.”
The firm added: “We’re proud to support the Ownwell team as they continue to deliver a product that creates holistic, money-saving experiences for consumers.”
Related Crunchbase queries:
Related reading:
Illustration: Dom Guzman
Stay up to date with recent funding rounds, acquisitions, and more with the
Crunchbase Daily.
