5 Steps To Sell Your Boss on an Influencer Marketing Platform
Now that you’re well-versed on possible objections to influencer marketing — and by extension, an influencer marketing platform — it’s time to prepare your pitch.
Here’s how to convince your boss to invest, in five steps:
Step #1: Answer the “Why”
The number one question for any investment is why — and your response can make or break your pitch.
Our advice? Find data points that demonstrate influencer marketing’s relevance and marketing power:
Then talk ROI, and how an influencer marketing platform can help you streamline your campaigns, source creators, and reap the benefits — without breaking the bank.
TIP: Bookmark these campaigns as inspiration: 7 Influencer Marketing Campaigns to Inspire Your Next Launch
Step #2: Outline SMART Goals & KPIs
You can’t successfully sell your boss on influencer marketing without sharing the desired outcome.
Set big-picture SMART goals to give senior leadership a taste of what you can accomplish with influencer marketing — and the help of an influencer marketing platform.
Are you looking to build brand awareness? Drive sales? Generate more leads?
Be clear, specific, and avoid wishful thinking!
Step #3: Summarize the Platform’s Top Features
Present your leadership team with a comprehensive (but quick) overview of the proposed platform.
Then, summarize its top features and benefits. For example, with Influence, enterprise businesses can:
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Easily find hundreds of relevant influencers
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Automate outreach and communication
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Streamline campaign management
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Improve tracking and reporting
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Grow their influencer programs
Step #4: Present the Budget
You’ve outlined all the whys and hows — it’s time to talk money.
How much budget will you allocate towards your influencer marketing strategy? Be prepared to consider costs for:
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Paying influencers — their rates can range depending on how many followers they have, the platforms they’ll be posting on, and the type of content they’ll create (e.g. static posts versus video)
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The influencer marketing platform — costs can range depending on whether you’d like ongoing monthly support or a one-off massive campaign
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Additional ad spend — will you want to use paid support to boost content created by influencers?
You’ll also need to break down the types of campaigns you’ll run — will they be mini quarterly campaigns? Do you plan to establish an affiliate marketing program or ongoing brand ambassador partnerships?
Be as thorough and realistic as possible to avoid pullback.
Step #5: Detail Next Steps
Once you’ve presented your case, be prepared with next steps.
This is the perfect time to set up a call with the platform provider, your boss, and the senior leadership team.
A call or demo gives everyone the opportunity to see the platform in action, discuss pricing, and answer any final questions before sealing the deal.
And there you have it — everything you need to know to successfully pitch (and sell) your boss on an influencer marketing platform.
With the information provided, you’re bound to drive a winning influencer marketing strategy in no time.
So, what are you waiting for? With ‘s influencer marketing tools, you can impress your boss and relish the rewards of influencer marketing right now.
