The Way Forward Blends AI with Human Creativity
Overall, 60% of consumers said an email that sounds like a real person wrote it is what makes it feel truly personalized.
That being said, 37% of consumers said they don’t care whether a marketing email sounds human or AI-generated, so long as the content within is useful and relevant to them. This positions personalization and relevance as the gold standard of marketing emails.
These findings state that consumers are not entirely averse to the use of AI in email marketing, however, businesses should focus on creating a balance that includes both human creativity and AI, in order to achieve the personalization and relevance consumers feel from a human-written email.
AI can be highly beneficial to campaigns, by monitoring key metrics and analyzing trends for example, but businesses seem apt to lose their audience when they attempt to replace the trust consumers feel from human creativity.
