The data storage and management company Pure Storage has announced a rebrandin addition to the 1touch purchase, which will allow you to improve your data management capabilities. So, From now on, Pure Storage will be called Everpureand will incorporate into the company the technology and assets of 1touch, an intelligence and data orchestration startup, developer of the Kontxtual platform. It is capable of scanning a company’s infrastructure, as well as its cloud environments, to generate an inventory of its data assets and generate a detailed description of each block of information.
The purchase of 1touch will therefore expand Everpure’s data management capabilities by adding data discovery and semantic context to the Everpure platform. By integrating storage with 1touch’s ability to detect, classify, contextualize and enrich data across all data sets, in any environment. This way, Everpure users will have their business data AI-ready at the source, allowing them to move from raw information to actionable data quickly.
Ashish Gupta, CEO and President of 1touchhas commented that «Data is the lifeblood of the AI era, but without proper controls and semantic context, it remains an untapped resource. By joining forces with Everpure, we can remove the barriers that have prevented businesses from realizing true ROI from their data. Together, we will further expand the Everpure platform to deliver a level of contextual intelligence unmatched in the industry, giving customers the foundation they need to move AI projects from pilot to production at unprecedented speed and confidence.«.
As for the Pure Storage rebranding, it will also affect the names of its products, which will change to reflect the new brand. This leads to its Pure Storage platform being called Everpure Platform from now on. Of course, the identifier of the company on the stock market will remain the same: PSTG.
The reason for this change, according to the company, is to reflect its “Greater impact by reshaping storage to define the future of data management«. Additionally, they have highlighted that as AI becomes a central element of business operations, data has also become an organization’s most valuable asset.
However, for Everpure, this data is limited by the inefficiencies of current infrastructures, such as information silos, manual processes, and inflexible architectures, which cannot meet the scale, speed, and intelligence demands of enterprise AI. You can only get the most out of data if it is easy to manage, but also if it is continuously protected, instantly available and given context.
Everpure addresses these complexities with its Enterprise Data Cloud architecture, powered by the platform that from now on will be called Everpure, this architecture changes storage for a unified and virtualized data cloud, governed by an intelligent control plane; to manage data sets globally using different policies.
Charles Giancarlo, CEO of Everpurehighlighted from this rebranding and the purchase of 1touch that «Everpure reflects the enterprise in the what nos we have converted al help a others companies a release all he potential of their data. Capture the power of our architecture Enterprise Data Cloud y the adaptability of Evergreen, reinforcing lo what always nos ha differentiated al reset markets important. Con 1touch, we are giving he following paso to help a las organizations no solo a obtain he control of are asset further valuable, los data, sino also a grasp, improve y contextualize those data to obtain information useful«.
