Best social media marketing tools by category
Not all social media marketing tools are created equal. Here’s how the leading platforms stack up across the categories that matter most to your workflow.
Scheduling & publishing tools
makes it easy to visually plan and publish content across all your top platforms, especially Instagram and TikTok. Our content calendar lets you see exactly how your feed will look before publishing while auto-posting works reliably across all platforms.
Hootsuite offers comprehensive features across 35+ platforms with analytics and team management at $99+ monthly.
Buffer provides transparent pricing and intuitive design with a generous free plan.
Analytics & reporting tools
‘s comprehensive analytics aggregate performance across all platforms while providing competitive benchmarking and ROI measurement capabilities.
Sprout Social offers premium analytics with advanced reporting at $199+ monthly per user.
Social listening & monitoring tools
‘s social listening capabilities monitor brand mentions across TikTok and Instagram to track your social media presence. Real-time alerts enable proactive engagement and competitor intelligence.
Influencer marketing tools
‘s influencer marketing platform streamlines creator discovery, campaign management, and performance tracking.
Enterprise platforms like Grin and Captiv8 offer advanced features starting around $2,400 monthly.
All-in-one platforms
combines scheduling, analytics, and team collaboration in one platform. Our social media management solution eliminates the need for multiple tools.
Meta Business Suite offers free Facebook and Instagram management with basic features. Planoly specializes in visual planning with an Instagram focus and grid preview functionality.
AI-powered content creation
‘s AI caption writer generates captions tailored to your specific audience and brand voice, while our hashtag suggestions tool finds the right tags to boost your reach—all in seconds.
