If you’ve ever scrolled TikTok, caught a snippet of a tune, and thought, “I wish I could play this song all the way through,” this is for you. TikTok and Apple Music announced on Wednesday that they have partnered on two new features, Play Full Song and Listening Party. The goal is to offer listeners a seamless music listening experience without ever leaving the social media app.
Apple Music subscribers who discover a song on their TikTok For You Page or on the Sound Detail Page will be able to click Play Full Song to open the Apple Music player and listen to the track in its entirety. From there, subscribers to the music streaming service will be able to save the song as a favorite, add it to a playlist on Apple Music and listen to a customized stream of recommended songs.
When a full-length song is played, the stream will pay artists through Apple Music.
TikTok and Apple Music’s Play Full Song and Listening Party features will launch this month.
“Tapping into the music you love should feel effortless,” Ole Obermann, co-head of Apple Music, said in a statement. “With Play Full Song, Apple Music subscribers can move easily from discovering a track on TikTok to listening to it in full instantly, without breaking the flow. This integration not only makes it easier for fans to discover, listen to, and engage with the artists they love, but also creates a powerful new pathway for artists — turning moments of discovery into deeper connection and sustained engagement in one simple, seamless experience.”
Listening Party sounds somewhat like Spotify‘s feature of the same name. Fans join a shared, real-time session where they listen to the same tracks together and interact live, with the songs streamed through Apple Music inside TikTok. Musicians can also join and chat with their fans.
“TikTok is where music discovery and culture move at the speed of the community,” Tracy Gardner, global head of music business development at TikTok, said in a statement. “Thanks to Apple Music, Play Full Song gives fans a seamless way to go from discovery to full-length listening, and Listening Party provides a shared place to experience music together in real time. It’s all about bringing artists and fans closer, and turning shared moments into lasting connections.”
Play Full Song and Listening Party will launch globally on TikTok over the next few weeks.
