“Book only if you are comfortable hiking for 1.5 km in a forest with a backpack and want to experience raw nature and slow life with beautiful views.” This is one of the most striking Airbnb properties in Rishikesh, India. The house is the work of two brother architects who fled the savage capitalism of the city to end up creating the most coveted refuge on the mountain and a symbol of the gentrification of spirituality.
Two brothers in search of peace. Business Insider tells the story of Raghav and Ansh Kumar, two architect brothers from New Delhi who worked for a German architecture firm. The brothers felt trapped in a relentless routine, with endless days, and a work culture that glorified burnout. During the pandemic, they took a radical turn and decided to leave the city and go to the mountains, specifically to Rishikesh, the city known as “the gateway to the Himalayas” since the pilgrims who begin the Char Dam route leave from there.
Build with your hands. One of the reasons for this change in life had to do with the disconnection caused by being locked in an office, away from the construction process, so it occurred to them to return to the most analog process possible. They drew the plans for the house intuitively using sticks directly on the ground and to build it they used the traditional technique with coba mixture of mud, straw and water, all materials extracted from the same area.
For the construction they had four full-time workers, but they also had the help of more than 100 volunteers who signed up through the Workaway exchange platform. The walls are 45 centimeters thick and were increasing about 15-30 centimeters a day. In total, it took 18 months to build it.
The irony. The brothers wanted to escape the “architecture of money, efficiency and productivity” and capitalist corporate exhaustion, but they ended up building a spiritual refuge to monetize on Airbnb for $140 a night, a fairly high price for the average in the area (we have found entire houses for 50 euros a night).
Added to this is the paradox of materials: local communities and the government itself usually reject these mud houses as they are considered a symbol of poverty, preferring cement as a sign of progress and prosperity. That the brothers are charging tourists a premium price to sleep between the same mud walls that locals are trying to escape heightens the irony to the maximum. Essentially, they have fled the corporate hamster wheel to package and sell their “disconnection” to the same stressed workers they intended to distance themselves from.
Spiritual gentrification. The adventure of these brothers does not occur in a vacuum, but is part of a wave of gentrification that is transforming the region. As we said, Rishikesh is historically known as a pilgrimage destination and the yoga capital of the world, but today it has become a target for real estate investors and expatriates looking to acquire second homes or open lucrative businesses that exploit precisely that aura of spirituality.
The government is aggressively urbanizing the mountainous area to sustain this new wave of tourism and digital nomads. Recently, they have promoted and modernized infrastructure including widening roads, building multi-storey car parks to combat traffic congestion, and setting up commercial operating bases for sports such as rafting.
Imagen | Airbnb
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