“YouTube without borders. No commercial interruptions” is what the video platform promises to subscribers of its premium offerings. But those interested will have to dig deeper into their pockets in the future.
After the parent company Google initially increased the prices for the various premium models in the USA in April 2026, it is now Germany’s turn, as can be seen on the corresponding website.
Subscription for an individual now costs 14.99 euros
The individual subscription now costs 14.99 euros per month. Previously it was 12.99 euros, so YouTube increased the price by 15 percent. If you don’t want to pay monthly, you can book the basic subscription for 12 months in one fell swoop. To do this you have to transfer 149.99 euros once. Compared to a monthly payment, you save 15 percent.
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Family subscriptions, which can be used by up to six people in a household, increase in price at a similar rate. Instead of the previous 23.99 euros, the subscription now costs 23.99 euros.
Students will also have to pay more in the future. The reduced subscription now costs 8.99 euros per month instead of 7.49 euros. Unlike the subscription for individuals, there is no option for families and students to pay for a year in advance.
Premium Lite is also becoming more expensive
The largest price jump in relation to the cheapest subscription, YouTube Premium Lite. From now on it costs 7.99 euros instead of 5.99 euros per month. That’s an increase of a third.
With the Lite version of Youtube Premium, not all, but only most, videos are ad-free. Unlike the classic premium offer, users cannot download all videos or leave them running in the background.
Existing customers also affected?
The price increase apparently does not only apply to potential new customers. According to media reports, existing customers have received an email informing them about the adjustments. According to the terms of use, users have 30 days to respond to the increase.
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