10 Common Influencer Marketing Myths
Because influencer marketing is still a relatively new stream of marketing, it still requires buy-in from senior leaders who may not understand how it can help reach overall goals.
So, here are the most common myths about working with influencers, debunked
Myth #1: Influencer Marketing Is Expensive
The top reason brands hesitate to work with influencers? Cost.
But with strategic goals and a firm budget, it’s possible to get desired results — without breaking the bank.
For example, working with Micro and Nano influencers (creators with less than 100K followers) can be more cost-effective than partnering with Mega and Macro influencers (creators with 1M+ followers).
That said, there’s no one-size-fits-all pricing for influencers.
Before you work with influencers, use your budget as a baseline for how many you can work with (and for how long).
Need help setting a budget for your social media campaigns? Check out ’s free Social Media Budget Template.
