Step #6: Report on Performance
Reporting on your performance is a key factor to knowing if you’re achieving your goals.
“We like to track how we’re marching towards our goals on a weekly and monthly basis,” explains Christine Colling, ’s Social Media Manager.
While the weekly report is a high-level pulse-check, the monthly report goes into much more detail.
“For our monthly reporting, we do a deep dive. It helps us adjust things that aren’t working, and double down on the things that are.”
In your report, you can include your key metric numbers, month-over-month or year-over-year comparisons, and whether you’re on track to achieve your end goal.
Think of your monthly social media report as a highlight reel that sums up your wins, losses, and opportunities.
So there you have it — setting social media goals doesn’t have to be daunting, especially when you follow these six steps.
And remember: goal setting is a marathon, not a race.
Ready to kick-start your monthly reporting? Download our free social media reporting template to help keep you on track.
