Fashion and Beauty Trends
First up, fashion and beauty. If GRWMs, fit checks, and shopping vlogs are part of your content strategy, you’re going to want to keep these trends in mind.
Trend #1: Seeing Double
Remember when matching with your friends was a fashion faux pas? In 2025, it’s going to be the coolest thing you can do.
From festival fits to date night looks, coordinated outfits are becoming the go-to style choice across all age groups.
Trend #2: Fisherman Aesthetic
Ahoy! Cable-knit sweaters and maritime vibes are sailing into mainstream fashion, particularly resonating with Gen Z and Gen X.
Incorporate striped tops, cable-knit sweaters, and maritime-inspired accessories to your content to make a splash.
Trend #3: Goddess Complex
Women are embracing their divine side in 2025, incorporating gold facial treatments, goddess braids, elaborate nail designs, and statement beauty looks.
Trend #4: Sea Witchery
Dark academia meets mermaid vibes. This moody, mysterious trend is especially resonating with Gen Z and Millennials.
Think sultry, siren makeup, wet hair looks, and moody mermaid manicures.
Pro tip: Use Pinterest’s video Pins to showcase transformation content — they’re perfect for before-and-after beauty reveals.
ICYMI: You can plan and schedule Pinterest Video Pins with for free!
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