PRESS RELEASE
Published on March 31, 2026
A new approach to software quality and user research through autonomous AI simulation
SAN FRANCISCO, CA / ACCESS Newswire / March 31, 2026 / Marketrix AI today announced the launch of its AI-powered QA platform, designed to simulate real user behavior and deliver fully autonomous testing for modern software teams. In an era of rapid, AI-driven development, Marketrix enables companies to produce with confidence by validating every release through intelligent, persona-based simulations, without writing a single test script and without the costs of traditional QA.
Irosha de Silva (Co-Founder & CEO) and Yasith Jayawardana (Co-Founder & CTO) at Founders Inc Accelerator Program in Fort Mason, San Francisco.
As development speed increases, traditional QA approaches cannot keep pace, often leading to end users discovering bugs before QA does. Manual test creation is slow, script-based automation is brittle, and maintaining test suites for rapidly evolving applications has become one of the most expensive bottlenecks in modern software delivery. Marketrix addresses this gap with a fundamentally new model: software that tests itself by behaving like real users unfamiliar with the product.
Persona-based simulation engine
At the heart of Marketrix is its patent-pending persona-based simulation engine. It includes AI agents trained in a company’s user interface, product documentation, and real user workflows. These agents do not follow rigid scripts. Instead, they generate virtual user personas, each with different behaviors, goals, and navigation patterns, and deploy them throughout the application. A visitor exploring a product page for the first time behaves differently than a power user managing account settings, and the platform captures that difference. Each persona interacts with the application as a real human would, gaining spatial insight into the interface, exploring paths organically and encountering the same friction points that real customers face.
Unlike traditional tools that require predefined test cases, Marketrix continuously discovers, refines, and executes flows based on real usage patterns. This simulation-aware approach ensures that testing remains accurate even as the user interface evolves, eliminating one of the biggest pain points of QA: broken tests after each new release.
Self-generating and self-sustaining user flows
Marketrix completely eliminates the need to manually create and maintain tests. Teams simply provide access to their application and documentation. Marketrix does the rest: generate test cases, launch environments, run flows, and update tests automatically. Test cases are created in minutes instead of days, adapt to UI changes without script rewrites, prioritize high-impact user flows for faster feedback, and are continuously activated via CI/CD without manual effort. The result is a fully autonomous QA system that scales with the speed of development without the need for dedicated QA staff or infrastructure.
End-to-end testing that reflects real users
Marketrix goes beyond validating isolated functions by simulating entire user journeys through the application. From onboarding to checkout to complex, multi-step workflows, every interaction is tested in context, not in isolation. Because Marketrix tests from the user’s perspective, regressions, broken flows, and usability issues are caught before they reach production, a capability that scripting tools can’t match. Marketrix is the only platform that generates, executes and maintains tests directly from a live simulation of your product environment.
Possibilities that distinguish Markettrix:
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No scripting required: completely eliminates the complexity of Selenium and Playwright.
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Self-healing automation: tests evolve automatically with user interface changes.
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No infrastructure overhead: fully hosted, live in less than 30 minutes.
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Extensive coverage: automatically tests any user flow, not just predefined cases.
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AI Generated and Maintained Tests: no ongoing QA maintenance burden.
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Persona-driven validation: ensures that testing reflects real user behavior, not technical assumptions.
“The biggest blind spot in software testing is that scripts only verify what engineers already expected. Marketrix deploys persona-based agents that explore applications as real users do, each with different intentions, different patience, and different paths through the product.
This way you find the bugs that really matter, before your customers do.” says Yasith Jayawardana, PhD, co-founder and CTO of Marketrix AI.
With Marketrix, teams no longer have to choose between speed and quality. Every release is automatically validated, every user flow is continuously tested, and every issue is uncovered before it impacts customers.
Beyond QA: Simulated User Research
Marketrix is expanding the power of its persona-based simulation engine, beyond quality assurance, into user research. The same AI agents that bug-test applications can also be deployed to simulate how real users experience a product, generating structured feedback on usability, navigation issues, confusing workflows, and feature discoverability. Teams can conduct simulated user research sessions at any point in the development cycle, from early prototypes to production releases, without recruiting participants, scheduling sessions, or waiting weeks for insights.
By deploying diverse personas in a live or stage environment, Marketrix brings to the fore the kind of qualitative, experience-level feedback that traditionally requires costly and time-consuming user studies. Product teams continuously gain insight into how different user segments perceive and interact with their software, from new visitors to power users, across devices and contexts. Instead of relying on assumptions or waiting for post-launch support tickets to uncover issues, teams get actionable user experience data before each release. It’s user research at the speed of development.
Get started
Marketrix AI is now available for software teams looking for a more autonomous approach to quality assurance and user validation. The platform can be deployed quickly, allowing teams to run simulation-based testing in their applications without relying on manually written scripts or traditional QA workflows. To explore the platform, teams can book a demo or get started right away with a free trial at www.marketrix.ai
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About Marketrix AI
Marketrix AI is a San Francisco-based company that makes software self-sufficient. Founded by Irosha de Silva and Yasith Jayawardana, PhD, the company develops AI-powered agents that simulate real user behavior to test applications, validate workflows, and generate product feedback. By combining autonomous quality control with simulated user research, Marktrix ensures that software can continuously understand, test and improve itself without manual intervention. The platform is backed by a US provisional patent covering spatial awareness and intelligent interactions, along with published research on simulation-based intelligence. More information at www.marketrix.ai.
Media contact
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www.marketrix.ai
SOURCE: Marketrix AI
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