5 Earning Tips for Influencers & Creators — According to Creators
Get ready to take notes. Here are the best money-making tips from four interviewed creators:
Tip #1: Diversify Your Earnings
When you’re just starting out, focusing on one social channel is a great way to build an engaged community — but as you grow, diversification is key.
This way, you can build your following across multiple channels and open yourself up to more opportunities (and income).
As Lucas puts it, a lack of revenue streams (especially beyond social) can mean uncertainty in the creator space:
“It does feel scary at times because so much of my income is dependent on factors that are largely out of my control, like social media algorithms, engagement, and the loss of platforms.”
Tip #2: Always Negotiate Your Rates
When it comes to your rates, Tomi’s golden advice is to always say a number that scares you.
“Don’t think you have too little followers or sell yourself short. If a brand reaches out to you, they want to work with you,” Tomi says.
Chantal is aligned, adding: “The answer will always be no if you don’t ask.”
While there’s no industry standard influencer rates, our Creator Compensation Report is the perfect guideline to get the most out of your brand partnerships.
Tip #3: Collaborate With Other Influencers
Teaming up with other influencers and creators is not only a great way to leverage and engage prospective followers — it provides the perfect opportunity to make money.
Kwame is all-in on this sentiment, advising to “connect with other creators in your niche, strategize, and create content together.”
The opportunity is two-fold: You can “engage each other’s communities and unlock earning potential,” he adds.
Tip #4: Don’t Be Afraid To Say No
As a creator, it can be tough to say no. This is your reminder that it’s okay to push back.
Not every opportunity will align with your niche, schedule, or desired pay.
Ask yourself: “How much time will I have to put into this, how much are they willing to pay me, and is it worth it?” Tomi says.
Tip #5: Join an Influencer Marketing Platform
Take it from Chantal: An influencer marketing platform is “a great opportunity to get your name out there and put your profile directly in front of brands.”
is the leading platform for brands, influencers, and creators to build meaningful partnerships and drive results.
The best part? It’s completely free to join our influencer database and start working with your favorite brands! Create an account, now.
